By 1906, the local nobility sought his hand-crafted linens, and the house of Pratesi was born. The first Pratesi boutique opened in the seaside town of Forte dei Marmi, overlooking the Tyrrhenian Sea off the coast of Tuscany. By 1945, a flagship store was established in Milan on the prestigious via Montenapoleone, before expanding worldwide.

The house’s most ardent—and arguably most celebrated—client was none other than Coco Chanel, who appointed Pratesi to create a streamlined and elegant linen collection for her Paris home in 1927. Since then, our crisply embroidered three lines, the TRE RIGHE collection, has become synonymous with luxury linens, and is much imitated—although never replicated.

Mademoiselle Chanel is not the only eminence to insist on Pratesi. Elizabeth Taylor once checked out of a hotel because the room was not outfitted with Pratesi linens. Yves Saint Laurent, Ernest Hemingway and Lee Radziwill were just a few of the celebrated minds and tastemakers devoted to the brand.

Today, Pratesi is still cherished around the world for our timeless designs, impeccably soft hand, and Old-World workmanship. 

Following the demand and anticipation from our devoted clients, Pratesi returns in 2022 with a collection honoring our heritage and furthering our promise of luxury. In addition to our famous TRE RIGHE and TRECCIA collections, our new ICONA collection stylizes the Pratesi “P” logo into an elegant scrolling vine that is at once magnificent and spirited.

Lovingly created and delivered in our instantly recognizable orange packaging made of Forest Stewardship Counsil (FSC) certified 100% recyclable paper, Pratesi inspires joie de vivre from the moment of receiving.

Awaken the senses and discover the renewed Maison of Pratesi.